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Charts, Data and Research for Marketers

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    Of the various drivers of B2B website traffic, email has by far the highest conversion rate, finds Optify [download page] in its “2012 B2B Marketing Benchmark Report.” The study, which examined more than 62 million visits, 215 million pageviews and 350,000 leads from more than 600 small and medium-sized B2B websites during 2012, found email’s […]

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    19% of American consumers have used a QR code, per results [pdf] from a Pitney Bowes survey released this month. Of the 4 countries analyzed by the study, the US ranked first in QR code use, ahead of the UK (15%), Germany (14%), and France (12%). While on average, 15% of consumers across those countries […]

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    A survey of domestic and international media and marketing executives (about half of whom are in the services/marketing or media technology business) has found that a plurality 25% see mobile as the most disruptive force in their industry. Mobile outpaced other hot trends such as social media (13%), digital (12%), free information/free content (6%), and […]

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    Marketers around the world report a positive outlook regarding their budgets this month, finds Warc [pdf] in its latest Global Marketing Index (GMI). The budget component of the index improved to a reading of 50.4 this month, its highest level since April 2012 (53.7) and its first positive score since May (50.3). (A score above […]

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    While social media remains somewhat of a bit player in driving B2B website traffic, it accounted for about 5% of leads in 2012, per results [download page] from an Optify study. Comparing the largest players within the social media space, Facebook was the dominant driver of site visits, at a majority 54% share, followed by […]

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    Local ad sales should be strong this year, according to survey results from AdMall. The survey of 1,181 media sales professionals finds 89.3% projecting revenue increases of some degree this year, compared to just 5.9% forecasting a decline. While most respondents expect increases of less than 10%, almost 1 in 4 project larger revenue gains, […]

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    Leads360 has released a new study [download page] examining the impact of text messaging in the sales process. The study, which analyzed almost 3.5 million lead records from more than 400 Leads360 customers across a variety of industries, found that while the use of text messaging is linked to above-average conversion rates, it also could […]

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    Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.

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    When it comes to non-traditional marketing, North American retailers have mostly cottoned onto hosted social networking sites (75%), but are far less likely to have implemented other strategies such as SMS (40%), 2D barcode scanning by customer smartphones (30%), and location-based social networking (29%), details Boston Retail Partners [download page] in a January study. The […]

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    22% of consumers – and 27% of 35-54-year-olds – had trouble affording regular groceries in Q4 2012, as “shopper sentiment” fell to its lowest point in 6 quarters, per new data from SymphonyIRI. The squeeze felt by 35-54-year-olds contributed to above-average incidence of several money-saving strategies. For example, they were 15% more likely than the […]

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    How many times does an informed consumer need to hear something about a company to be convinced it’s true? More than twice, for most of them, according to results from the “2013 Edelman Trust Barometer.” The online survey of 26,000 general population respondents across 26 countries found that a plurality 35% of those identified as […]

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    35% of Americans agree that they regularly check out brands’ social networking pages, according to the latest survey results from Ipsos Open Thinking Exchange. Interestingly, that means that more Americans follow or engage with brands on social networks than regularly check out those brands’ pages. Predictably, among age groups, 18-34-year-olds are most likely to regularly […]

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    Almost all B2B companies suffer from contact databases that are “unreliable” (64%) or “questionable” (34%), according to [download page] a new study from NetProspex. The study examined hundred of millions of B2B contacts over the past year, evaluating database health across 4 best practice areas – record duplication, record completeness, email deliverability, and phone connectability. Using […]

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    Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min).

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    Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min).

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    Less than half of travelers always (7.8%) or often (35.6%) stay at the same hotel brand, details Deloitte [pdf] in survey results released in January. The study, which looks at how travelers book hotel stays and the decision influencers behind those bookings, also finds that just 1 in 5 say that a loyalty program is […]

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    Nielsen has released a new report [download page] looking at consumer attitudes to new products, finding that 1 in 2 survey respondents from around the world are generally willing to switch to new brands. But, respondents – who were surveyed online – also displayed some caution, with 6 in 10 preferring to wait until a […]

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    After distributing 8.1% less coupons in 2011 than in 2010, CPG marketers held steady last year, distributing 305 billion coupons across all media, according to NCH Marketing Services. That 305 billion figure represents an 8.1% climb from 2008, but is down from a peak of 332 billion in 2010. In response, 79.8% of consumers surveyed […]

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    Roughly 9 in 10 online adults in the US worry about their privacy online at least sometimes, details TRUSTe in its “2013 US Consumer Confidence Index.” Those privacy fears extend to a range of popular online activities, with a high proportion at least sometimes worried about their privacy when shopping online (89%), using social networks […]

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    Traditional media and online search engines are the most trusted general news information sources around the world, trusted by 58% of respondents to the “2013 Edelman Trust Barometer.” But trust is certainly not homogeneous, differing by age and country. For example, among 18-29-year-olds, search engines have the edge (61% vs. 59%), while traditional media gets […]

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